Winning Ugly: Mental Warfare in Tennis--Lessons from a Master [Brad Gilbert, Steve Jamison] Tennis Strategy: How To Beat Any Style Player - Quick-Fix Book. Editorial Reviews. Review. "Winning Ugly explains Brad's formula for a winning tennis game. Add Audible book to your download for just $ Deliver to your . Start by marking “Winning Ugly: Mental Warfare in Tennis--Lessons from a Master” as Want to Read: What do you think about Brad Gilbert as a coach? Quotes from Winning Ugly: Men.

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Winning Ugly: Mental Warfare in Tennis - Lessons from a Master (MP3 Unabridged) [Spoken Word Item Type, English Books (Spoken Word Compact Disc). Brad Gilbert has become one of the world's greatest tennis players by "winning ugly"--analyzing and capitalizing on an opponent's weakness. Now Gilbert shows . Now, in Winning Ugly Gilbert teaches recreational players how to win more often without necessarily even changing their strokes. The key to success, he says.

Return to sender. Sitting in the back of the people carrier in the distinct, legs-splayed way of the sportsman, he's warm and engaging.

So who was the guy Andy was hitting with? Daniel Cox, a young kid, ranked about eleven hundred. Worth bearing that stat in mind. The guy ranked eleven hundred in the world can play tennis like you would not believe.

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He has also spent time working with our top coaches and players, instilling into them the winning mentality needed for success on every level, something that has previously been missing in British tennis. He recently gate-crashed the world's top 10 for the first time and doing so, he says, is all down to Brad and his 'positive' approach: 'I always felt I would work well with an American like Brad.

I'd prefer to be with someone who's in your face and always positive rather than someone who's maybe a bit negative and doesn't speak as much. He quotes the movie Field of Dreams: 'If you build it, they will come.

Does he feel we are programmed to fail at the semi-finals? They quote you so you can be quoted wrong.

Winning Ugly: Mental Warfare in Tennis--Lessons from a Master

They want the time-frame - when will Andy do this or win that? They want failure.

With his rolling Californian voice, he's a natural public speaker. He would be a good public speaker even in the context of an intimate dinner for two.

Winning Ugly

Aside from the press, what about the British generally? Specifically, since tennis in this country is, as Tim Adams put it in his book Being John McEnroe, 'not so much a sport as a fortnight', we are starving for a home-grown Wimbledon champion.

This brings us to Tim Henman. The intensity of our hunger for a winner means that he has been scapegoated as a loser. This seems absurd to someone of my age. I am 48 which makes me three years older than Brad; how did that happen? And then, with Henman, we had a player who became number four in the world. Imagine that.

Imagine being fourth best in the world at anything.

It's easy for Brad to do because, at his peak, he too was ranked four. He was unlucky also because he came up during the reign of the greatest grass-court player ever - Pete Sampras - and then the new younger power guys happened.

And I think our personalities would have meshed OK. Born in , in Oakland, California, Gilbert turned pro in and, while never an elegant player, deployed his limited technical weaponry to maximum effect. You are the worst.

As a player Gilbert's approach was - and, as a coach, is - all about strategy, following a game plan, burrowing away, undermining the opponent's game, getting him to unravel.

In a way, though, he has fallen victim to the soundbite popularity of his book's title, Winning Ugly. So 20 years later, what is the nature of winning ugly?

More important, why when it comes to tennis is the quality of form invoked? Since when did tennis become figure skating?

Tennis Book Review: Winning Ugly

Ex-pro and psychologist Allen Fox, who also coached Gilbert at Pepperdine, believes there's a misleading contradiction built into the sport's settings and its nature. Said Fox, "Tennis takes place in these pretty venues, but at heart the sport is a confrontational, one-on-one battle.

People are so preoccupied with thinking if they make a stroke perfect, they'll win more. Even pros talk themselves into thinking they were playing badly even when they won.

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Sure, sometimes it's easier than other times. But it's when you don't have everything working great that you really learn to compete.

That's what winning ugly is: competing, trying, paying attention to what's really happening on the court between you and your opponent. As all-time great Bill Tilden wrote more than 50 years ago, "many players are said to be 'off their game' against me. I set out to put them 'off their game. Even beyond the pro level, court savvy spirals downward at clinics and group lessons when instructors repeatedly yell, "Hit it!

Go after it! Said ESPN analyst and Syracuse women's coach Luke Jensen, "Sure, you might want to open the match with your strengths -- a serve to a particular spot, a big cross-court forehand, coming to net, whatever.

But you've got to be ready to adjust.Mental Warfare in Tennis--Lessons from a Master. The comeback was over, Gilbert , This book was an informational genre book. It may for your opponent, but it shouldn't for you. Brad Gilbert's book contains simple but excellent advice for club players and tips from the pros that can make a difference in tournament matches.